No oven required! Pillsbury is in the cookie aisle for the first time ever with New Soft Baked Cookies
Fans of Pillsbury can now enjoy ready-to-eat soft baked cookies from the iconic brand.
While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.
Jeff Caswell
President of General Mills Snacks Division
MINNEAPOLIS, Minnesota - Pillsbury is taking up residence in the cookie aisle for the first time ever – and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package as soon as you get them home (or even in the car if you just can’t wait).