History
The story of Chef Wendell
As Cinnamon Toast Crunch marks its 30th birthday this year, the brand team is also taking time to salute Chef Wendell, the cereal’s baker.
CTC’s most famous chef
The cereal debuted in 1984. Wendell went to work at that time too – along with his two sidekick bakers, Bob and Quello – and first appeared on the CTC box and in advertising in 1987.